Privacy Policy

Last updated: 25 August 2026.

1. General Information

This privacy policy describes how Ad We Speak (hereinafter "we" or "Company") processes personal data collected through operating our website and providing website development and Meta advertising services.

2. Data Controller

The data controller is Ad We Speak. Full legal details (registration number and registered address) will be added to this section once confirmed. Contact: hello@adwespeak.com.

3. Data We Collect

We only process personal data that you provide to us directly, or that arises during communication, including:

• Name and contact details (email, phone number)
• Company name and information about the requested service
• Content of communications (contact form submissions, emails)
• Technical data about website usage — only with your consent (see Section 7)

4. Necessity of Providing Data

Some of the requested personal data (for example, contact details and information about the requested service) is necessary for us to respond to your enquiry or prepare a proposal. Without this data, we may be unable to contact you. Providing other data (for example, consent to analytics cookies) is voluntary and does not affect your ability to use the website's core functions.

5. Purposes of Processing

Personal data is processed for the following purposes:

• Processing enquiries and consultation requests
• Preparing proposals and delivering services
• Communicating with clients and handling questions
• Billing and fulfilling accounting obligations
• Improving website functionality and usage (analytics, with consent only)
• Preventing spam and abuse of the contact form

6. Legal Basis for Processing (GDPR Article 6)

• Performance of a contract — to deliver services (GDPR Article 6(1)(b))
• Legitimate interests — to handle client enquiries and communication (GDPR Article 6(1)(f))
• Legitimate interests — to protect the contact form against abuse (GDPR Article 6(1)(f))
• Consent — for the use of analytics cookies (GDPR Article 6(1)(a))

7. Cookies and Analytics Tools

Our website uses a cookie preference center with three categories, which you can manage at any time via the "Cookie settings" button in the footer:

• Necessary — stores your cookie consent choice (in browser local storage, not a cookie). Always active.
• Analytics — with your consent, we use Google Analytics 4 and Microsoft Clarity to gather aggregated statistics about website visits and improve its performance.
• Marketing — this category is available in the cookie settings, but we do not currently activate any marketing cookies or advertising pixels. If we do in the future (for example, for Meta Ads retargeting), this section will be updated before those tools are activated.

The exact list of cookies may change as service providers update their tools. These tools may process information about pages visited, on-site user actions, and technical device/browser information. More information is available at policies.google.com/privacy and privacy.microsoft.com/privacystatement.

Analytics cookies are used only with your consent. You can change or withdraw your consent at any time via the cookie settings in the website footer, or by deleting cookies in your browser.

8. Server Logs

Our website hosting (Cloudflare) may automatically log technical information about visits, such as IP address, browser type, and request time. This data is used solely for website security and technical maintenance purposes.

9. Recipients of Personal Data

Personal data may be shared with third parties only where necessary to deliver our services or comply with legal obligations:

• Resend (Plus Five Five, Inc.) — to deliver contact form submissions to our email
• Cloudflare, Inc. — website hosting and security
• Google LLC — analytics (Google Analytics 4), with consent only
• Microsoft Corporation — analytics (Microsoft Clarity), with consent only
• Our accounting service provider — to comply with legal obligations

10. Transfers Outside the EU/EEA

Some of the service providers above (Google LLC, Microsoft Corporation, Resend / Plus Five Five, Inc.) also process data outside the European Union and European Economic Area, including in the United States.

Such transfers rely on the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework, where the relevant provider is certified under it, or, where certification does not apply, on the European Commission's Standard Contractual Clauses (GDPR Article 46).

Further information about a specific provider's data transfer mechanism is available in its privacy policy, or by contacting us at hello@adwespeak.com.

11. Data Retention

• Enquiry and communication data — for as long as needed to respond to the enquiry or perform a contract, and for handling potential disputes
• Accounting data — for the periods required by law
• Analytics data — per the settings of the relevant tools, and only with user consent (see Section 7)

12. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, or destruction.

13. Your Rights

Under GDPR you have the following rights:

• Right to access your personal data
• Right to rectify inaccurate data
• Right to erase your data
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal

14. Filing a Complaint

If you believe your personal data has been processed in violation of GDPR, you have the right to lodge a complaint with the Latvian Data State Inspectorate (www.dvi.gov.lv).

15. Contact

For questions about the processing of your personal data, please contact us at hello@adwespeak.com.